Katnap Designs & Marketing, Ltd. East Coast : Sarasota FL West Coast : Denver, CO 941.296.5177 Fax 941.244.2041 graphics@katnapdesigns.com
Online Research Partners division of KDM is an independent marketing research entity – without bias. Often,
independent, objective data and reporting is the best way to verify to prospects and clients that what you promote about
yourself and your unique audience is true. Often you can learn something about your audience that you never knew before
and use this discovery to your best advantage on every sales call.
Each survey is designed to address your specific needs. We poll your subscriber or customer database to help you prove the
value of your audience to aid in sales and customer satisfaction. Don’t have a subscriber or customer database? We can
procure a list for you using demographics chosen with your target market in mind.
Here are some sample/typical questions for a few different types of surveys:
Publication research/Subscriber Profile of audience:
·
How many issues out of 4 do you read?
·
How much time do you spend reading?
·
How many other people read or look through your issue?
·
What actions have you taken as a result of reading this publication?
·
How are you involved in the purchase process?
·
Have you purchased a product seen publication?
·
What are your preferred sources of information?
·
Demographics
Brand Awareness/Usage and Awareness:
·
Which manufacturers/service providers are you aware of?
·
Who do you currently purchase this product from?
·
What are the most important reasons for choosing a certain brand?
·
What types of attributes are most important?
·
What types of support services are most important?
·
How would you rate the following companies on …?
·
What methods do you use to learn about this product/service?
·
Demographics
Advertising/Message understanding and impact:
·
What is the message of this ad?
·
Did you find the ad of interest?
·
Does the ad portray a high quality product/company?
·
How much of the ad did you read?
·
Were the claims made in the ad believable?
·
Did you take any actions after seeing/reading the ad?
·
Would you consider purchasing a product/service after seeing this ad?
·
Demographics
Industry Salary Surveys:
·
What is your current salary?
·
What are the benefits you receive from your current employer?
·
Did you receive a bonus? If yes, how much was it?
·
What are your most important career issues?
·
Did your company downsize or add employees?
·
What percentage raise do you expect this year?
·
How secure do you feel in your present job?
·
Have you been looking for another job in your field?
·
How satisfied are you with your present position? Your career?
·
Demographics
Note: Demographics include region of the country, company size, age of respondent, number of years in field, title, gender,
etc.
Data: All data collected is private and proprietary to each client. Rest assured your data is never shared with others and is
exclusive to you.
Compiled data is provided in Excel format and cross-tabulations as well as filtered cross-tabulations are available on
request.
Call us for a quote today – 941-244-2041 or email Research@KatnapDesigns.com. Look forward to excellent service.
ONLINE MARKET RESEARCH
ONLINE MARKET RESEARCH